Fuji EZ Thread and Bobbin
Fuji Revolutionizes Rod Building and repair with the Introduction of EZ Thread and EZ Bobbin Fuji, the world leader in rod building technology, is proud to announce the launch of…
Fuji Revolutionizes Rod Building and repair with the Introduction of EZ Thread and EZ Bobbin Fuji, the world leader in rod building technology, is proud to announce the launch of…
BASSDAY SUGAPEN SPLASH The Bassday SugaPen Splash is an award winning and highly acclaimed fishing lure that has captured the attention of anglers all over Australia. Designed with precision and…
X4 BRAID Atomic Linez’s Four Strand Dyneema Fibre Braid is a top-tier fishing line designed for optimum performance. This braid boasts exceptional line and knot strength, thanks to its high-quality…
Logs Bassday Introduces New Logs Shallow diving minnow Bassday, a leading provider of high-quality fishing lures and accessories, is thrilled to announce the launch of its newest products, the Bassday…
Crystal Pencil Introducing the Bassday Crystal Pencil: The Perfect Lure for Your Next Fishing Adventure The Bassday Crystal Pencil is a high-performance fishing lure that combines advanced technology with innovative…
Redesigned Atomic Arrowz Introducing the next generation of Atomic Arrowz: lighter, more responsive blanks with the world’s first Fujis O-Ring and K-Frame Guides Atomic are thrilled to announce the highly…
JigPara Vertical Long Slow Majorcraft Introduces the Jigpara Vertical Long Slow. The future of jigging is here with the JigPara Vertical Long Slow. Majorcraft, a leading manufacturer of high-quality fishing…
Samurai Launches Revolutionary Elevate Range, Redefining Bait and Lure Capabilities Samurai, a leading manufacturer of high-quality fishing equipment, proudly announces the release of their highly anticipated Elevate range. This groundbreaking…
NEW accessories Atomic have entered the accessories market with a range of high quality products designed with the angler in mind. The accessories cover jig bags, sun protection and reel…
Fuji O Ring available in K Frames Fuji set the benchmark when they introduced the K frame anti-tangle frame over ten years ago. Launched after 5 years of intense research…
Atomic Linez Atomic Linez Braid is an eight strand Dyneema fibre braid with excellent line and knot strength. Atomic use tightly woven fibres delivering a braided line that is smooth,…
Atomic Hardz Slim Twitcher Deep The Slim Twitcher is now available in deep diving models. The Slim Twitcher was introduced in 2021 and has quickly become extremely adept at catching…
NEW TTRROUT COLOURS FOR SUGAR MINNOW SLIM 55 & 70 Sugar Minnow Slim 55 This is the perfect imitation of an estuary baitfish and a go-to lure when fishing…
Bassday lures continue to evolve with the addition of new colours across some of the most popular lines including the ever popular and reliable Bungy Cast. The Bungy Cast is…
Atomic have released a new colour, White Beauty, in the estuary series covering bream, all the way to mega flathead and mulloway. They have also expanded some existing and very…
Atomic Real Baitz are an incredible innovation from the Atomic stable. The key to this range is the life-like appearance, feel, and colour ways that resemble our most iconic bait…
Atomic Arrowz turned the Australian fishing rod market on its head with their iconic series of high-quality graphite rods winning over young and old anglers. The range, designed here in…
Atomic Arrowz bream flats rods The bream crank and bream surface 7-foot rods have been some of our biggest sellers. Given the popularity of the 7-foot models, ambassadors and the…
Atomic Arrowz Offshore new models Power meets performance and perfection in the Arrowz Offshore Series. Able to deliver the muscle and control needed for offshore angling. This popular series is…
Carrying multiple fishing rods is hard. Guides get all tangled up and at worst break or bend. It is hard enough to put a pile of tangled rods down, let…
Do you get annoyed when you are trying to carry multiple fishing rods and guides get tangled or worse still, get tangled and end up bending or breaking off. It…
Two exciting new colours have landed for the Atomic Hardz range. These are the first to launch of several new colours on their way. Bumble Bee and Grey Assassin were…
New Atomic hats have arrived. The Atomic bucket hat is a three coloured, striped, classic, soft fitting bucket with subtle branding and a comfortable fit. This hat is going to…
New Majorcraft Egi Zo Bait Feather 1.8 and 2.0 jigs Majorcraft have expanded their range of high quality Japanese spiked squid jigs with the arrival of the 1.8 and…
More new Majorcraft Egi Zo colours The Egi Zo range continues to grow with the addition of 11 new colours to bring the total collection to 31. This is the most comprehensive range of Egi jig colours ever assembled by Majorcraft. The…
Dangan Braid X Majorcraft has introduced a NEW 8-strand braided line. Braid X, Cross 8. Here is your sample spool. We have chosen the line class based on your type…
Atomic have expanded their lure accessory range with new sticky weights available in X-Large, XX-Large and XXX-Large for barra and big predator lures. The weights come in a handy pack…
Majorcraft Octoku jig accessories The Majorcraft range of JigPara jigs covers all styles of jigging from shore to boat, fast vertical to slow pitch. To compliment the range of jigs,…
Gamakatsu SL12S Short The SL12S or Big Game is one of Gamakatsu’s most popular hooks for a variety of uses, including rigged hooks in skirts for sportsfish such as marlin…
Majorcraft Jigpara Vertical Short New ‘Live’ Colours New across the entire range of Jigpara Vertical Short jigs are three new ‘real fish’ colours resembling popular bait species in Australia. A…
UPDATED REACTION GRIPS The Reaction name is where Samurai all started. It was the first high end rod ever produced by the company and it holds a special place at…
ATOMIC WEIGHTED EWG Atomic is one of the most popular fishing tackle brands in Australia. They produce a wide array of rods, lures, plastics, and jig heads for all fishing styles. To complement the existing range of monster weighted…
X-TRACTA JIGGING SPIN Samurai have been at the forefront of rod building for years and work tirelessly to reduce weight while offering extremely strong blanks across the range. Jigging can…
The Bassday SugaPen 120 is a must have surface lure for all locations. You can use them on the flats up north or even in the bays and estuaries where…
NEW ATOMIC WET WEATHER GEAR Atomic have designed the ultimate in wet weather jackets and pants designed to ensure you stay dry in the meanest of squalls, or simply when…
Atomic Hardz Pop 75 Atomic has released a new model in their popper range. The Atomic Hardz Pop 75 is Perfect for larger species such as bream, whiting, flathead, bass,…
Majorcraft Egi Zo New Colours The popular range of Egi Zo squid lures have been a hit for anglers chasing squid all over the country. Initially offered in 11 standard…
Bassday Crystal Popper 70 Bassday are a high-quality Japanese lure manufacturer producing a range of lures to suit inshore and offshore fishing. The Crystal Popper 55mm has been in the…
Gamakatsu Single Lure Hook HD The Single Lure Hook Heavy Duty hook is a tin coloured, super heavy-duty hook for poppers, stick baits and even trolling lures. The hook features…
Atomic Semi Hardz Soft Pop The Atomic Semi Hardz range is expanding with the addition of a soft touch, extremely life-like popper. The new lure will come in at 50mm…
JigPara new colours The Majorcraft Jigpara range of metal jigging lures have been a hit in Australia with the first shipment selling out quickly. There are dozens of options covering…
Dangan Flourocarbon The Majorcraft Dangan FC or fluorocarbon is a new leader range for light and heavy tackle fishing. Majorcraft’s engineers have spent countless hours to ensure that the Dangan…
Tungsten New Weights The Majorcraft Tungsten jigs now come in 40, 50, 60 and 100 gram weights. Tungsten jigs are designed for those days that you need ultra-finesse jigs to…
Gamakatsu Tuned Tuna Hook The Tuned Tuna hook is a forged steel, super heavy duty, heavy-tackle game fishing hook. It is a multi-purpose design but predominately is built for pre-rig…
Atomic Egi Rods Atomic Arrowz are the best value fishing rods on the market today. Combining advanced graphite blanks with the world’s best rod building equipment, there is no comparison…
Atomic Arrowz Shore Spin Atomic Arrowz are the best value fishing rods on the market. We recognise that some of us are always looking for that extra edge and something…
Casting Rods Atomic Arrowz rods represent the best value for money rods on the market today and the range just expanded with the introduction of the all new Casting rods.…
Atomic Skinny Water Rods Manhandling a long rod in tight water is an absolute nightmare and often ends in heartbreak. Resulting from customer feedback, Atomic Arrowz have introduced two Skinny…
Giant Killing PG Spec The Majorcraft Giant Killing range has expanded with the addition of the new P.G Spec Plugging rods. The new rods stay true to the focus of…
Hardz Jerk Bait 80 (HJM80) The Atomic Hardz Jerk Minnow is now available in an 80mm version. The lure has been designed to handle multiple retrieve speeds. It is perfect…
Power Minnow The versatile Power Minnow has a unique shape and comes in two sizes. Designed to resemble a mullet, the Power Minnow can be cast and retrieved or trolled.…
Dragstar The Dragster is the culmination of a hundred protypes and 18 months of research and development to bring our own trolling lure to life. We have tested this extensively…
Gamakatsu P-Flex Single Lure Hook The P-Flex Single Lure Hook is a single lure hook rigged on an assist. The assist, a braided cord with a short length make the P-Flex ideal for lure fishing where a single hook is…
Slim Twitcher The new Slim Twitcher is an innovative shaped casting lure suitable for bluewater and even impoundment use. This is a classic jerk bait. The lure comes in 95mm…
Atomic Hardz Jerk Minnow 65 Trout Colours The versatile Jerk Minnow is a go-to trout lure for our ambassadors and it now comes in six unique trout specific colours. The…
New Hardz Colours We’ve added two new colours across most of the Atomic Hardz range, offering up to 20 colour options for some popular models. The new colours are; Prawn…
Casting Gloves Atomic Casting gloves are designed for hard fishing lunatics like you, who want the best and toughest protection they can get for their soft little Office hands. These…
X-Tracta Casting Casting heavy stick baits can be taxing on the body, so, we have created the lightest, strongest and most comfortable casting rod ever built using our proprietary triple…
Samurai have been at the forefront of rod building for years and work tirelessly to reduce weight while offering extremely strong blanks across the range. Samurai’s multi-piece travel Cruiser 2-6lb…
X-Tracta Jigging Samurai have been at the forefront of rod building for years and work tirelessly to reduce weight while offering extremely strong blanks across the range. Jigging can be…
Reaction Heavier Models The Samurai Reaction is where it all started. The premium rod range combined all the best components with new cutting-edge build techniques and cemented Samurai as the…
Samurai have been at the forefront of rod building for years and work tirelessly to reduce weight while offering extremely strong blanks across the range. The Samurai Ledge 80lb casting…
Zero Tolerance are the pinnacle of knives. Made for serious operators, including the military in the US, they are uncompromising and use all the latest, top of the line materials.…
Kershaw have introduced a host of new products to sit alongside their existing range of high quality utility, camping, fishing and folding knives. The Kershaw range is popular for fishermen…
The N-One Egi Series are all 8”6’ lengths that cater for all jig sizes. The rods built using a nano-alloy and carbon blank construction to reduce weight. They also incorporate…
The Samurai Osprey is an all-rounder boat rod with user friendly actions and a wide weight range, perfect for any offshore boat fishing. The versatility of these rods is amazing…
New to the Infinite range is a longer fishing rod option for flats anglers and anyone looking for a little more casting distance for flighty fish. The FIN-6-F76 is a…
The Solpara X range of rods comprises two line ups. The Egi rods and the shore spin rods. Both are built with updated cosmetics and Fuji‘O’ rings. Chasing large fish…
The Triple Cross is an entirely new series, although, with similar specs to the old Sky road range. The rods combine a light graphite blank with a high-quality Fuji components…
The Bassday Bun is the latest addition to the expanding range of Bassday lures in Australia. Their expertise in lure manufacture is unmatched, making some of the best lures available.…
Never before has there been such a high-end and comprehensive range as the 2019 release of the Giant Killing Jigging rods. These are the ultimate in Majorcraft jigging rods. There…
The 2019 release of the Majorcraft Giant Killing Big Game features major changes to the range with new rod lengths added plus, updated cosmetics. It still stays true to the…
The Samurai Reaction is where it all started. Our premium rod range combined all the best components with new, cutting-edge build techniques and cemented Samurai as the rod company to…
The Samurai Refractions series is a dedicated bait casting rodrange featuring top end components from Fuji. They are tuned and built specifically for lure casting and feature, our Split Duragrip…
The Atomic Hardz is one of the most popular lure brands in Australia. They produce an array of hard bodied lures for all situations. The Atomic Slappa has just arrived…
The Atomic Hardz are without doubt one of the most popular lure brands in Australia with an array of hard bodied lures or a situations. The Atomic Cicada was launched…
The squid phenomenon just keeps getting bigger and better thanks to the continued focus on state-of-the-art equipment and jigs. Samurai focuses on fishing rod construction and produces some of the…
Transporting fishing rods is often fraughtwith danger. Bundles of rods are hard to carry, often arranged more like a game of pick up sticks than an easy to carry group…
Bassday make some of the best Japanese lures available anywhere. Their expertise in the surface lure market is second to none with the SugaPen one of the deadliest and best…
The Atomic Metalz were launched many years ago initially in a 35 and 40mm size. They immediately became a hit with bream and bass anglers and were used effectively by…
The Sugapen is the most popular surface lure and comes in sizes that cater for estuary and offshore fishing. The range has recently been expanded to include sizes from 58mm…
The Sugapen is synonymous with top water fishing. It’s iconic forward-facing cup and slender profile perfectly mimics a fleeing prawn. The range has now been increased to include a 58mm…
Have you ever reached into your tackle bag and had to pull out spool after spool of leader until you find the exact breaking strain you’re after? Or worse still…
The Sugarpen Deep 90 has the same profile as the Sugar Deep 90 Barra Tuned but incorporates an innovative slide system to cast further and more accurately. Unlike the SugarDeep…
The Atomic Seekerzrange of jig heads has expanded to include new weights, hook sizes and styles. The iconic weighted jig heads were created to swim in a darting fashion when…
Braid revolutionized the fishing market delivering more sensitivity and improved casting distance for multiple fishing styles. It is generally available in both 4 and 8 strand braided lines and Majorcraft…
The Atomic lure range is one of the most comprehensive line-ups ever developed. They began with the Crank 38 which quickly became the go to lure for estuary anglers chasing…
The raw materials for Samurai rod blanks are sourced from only high quality graphite suppliers with each batch tested to ensure it meets our standards. Each individual blank is cut,…
Soft like-like lures in minnow and lipless shapes are extremely popular on a wide range of species from snapper offshore to bass in the impoundments. This is due to the…
Megastrike is adding three new flavours to its popular line of scientifically developed fish attractants. Megastrike’s attractants are used by anglers worldwide for their unique molecularly structured formulas that carefully…
Samurai introduces two new stylin’ caps to its clothing range. Once cap is a black snapback hat, splashed with white badge and lettering. It has a wide brim for sun…
Zero Tolerance (ZT) is a brand of Kai USA Ltd. The brand was established in 2006. Designed from the beginning for specialised uses, the range started out with combat knives…
Bassday produce some world class surface lures including the SugaPen which is well known for its whiting catching ability. Now those chasing bass and small cod can add the Yaminama…
Atomic introduces three new stylin’ lifestyle items to its clothing range and sports wear. Atomic’s two new tees are 100 percent cotton, soft and sturdy for all fishing trips… or…
Bassdays Flagship lure, the SugarPen family has been expanded, adding to the 70mm and 95mm there is now a new larger model the 120mm. Perfect for the larger estuary fish…
The popular Semi Hardz vib is back bigger and better. Featuring the same attention to detail and innovation in design and action as the Semi Hardz range that preceded it,…
Super tuned and super sized, the new 70mm Atomic Vib now sees the Atomic Hardz Vib range as the complete series, with three sizes (50, 60, and 70mm) make up…
Samurai releases a new series of all-rounder boat rods with user friendly actions and a wide weight range, perfect for any offshore boat style fishing. The versatility of these rods…
Introducing the Inline Big Bait Circle Straight Eye hooks, which are 4x strong and crafted using Gamakatsu’s state-of-the-art tempering process in temperature controlled oil baths. These all new…
Braided fishing lines are wildly offering superior castability, sensitivity and durability for anglers across both lure and bait fishing styles. Unitika has been at the forefront of developing…
Majorcraft introduces an extensive new range of lead and tungsten jigging lures — 185 versions of Japan’s number 1 salt water lures. This is the motherlode for an angler’s whole…
Majorcraft introduces a new 8-strand braided line. The Dangan Braid’s original yarn is a super strong, polyethylene fibre made by Tobyo, then custom twisted in a Japanese factory to develop…
Sabiki Rigs — S150, SS203, S523 Gamakatsu introduces three new versions of the popular Sabiki Rigs, the multi-hook tool to catch a whole school of live bait at once. Each…
Gamakatsu are the benchmark in high quality, chemically sharpened Japanese steel fishing hooks and they’ve added two new sizes to the EWG Monster worm hook range. The new sizes offer…
If you are a serious fisherman, there’s only one choice and Gamakatsu is it. They are the benchmark in high quality, chemically sharpened Japanese steel fishing hooks and they’ve added…
Japan produce some of the most life-like lures available anywhere in the world and the Bassday Sugar Deep 90 ‘Barra Tune’ is no exception, except this time it’s been tuned…
Announcing two new colours to the versatile Bungy Cast range, C-264 and CT-287. The Bungy Cast is a sinking lipless minnow perfect to cast swiftly into boil-ups and bust-ups. Its…
ATOMIC T-Shirts and Snapback Cap for the Boat, Beach.. and Bar: Streetwear for Anglers Atomic introduces three new stylin’ lifestyle items to its clothing range and sports wear. Atomic’s…
ATOMIC ARROWZ TWO PIECE RODS Atomic Arrowz fishing rods launched in early 2017 and brought together highly advanced designs and the finest Fuji components assembled on a full-graphite blank. Designed…
Samurai releases a new series of all-rounder boat rods with user-friendly actions and a wide weight range, perfect for any offshore boat style fishing. The versatility of these rods are…
Samurai’s Expanded Traveling Cruisers Introducing new three-piece 5’9” travel rods in two weight ranges in both spin and casting built especially for Barramundi and Cod. These are shorter rods for…
Braided fishing lines are wildly offering superior castability, sensitivity and durability for anglers across both lure and bait fishing styles. Unitika has been at the forefront of development these high…
Super tuned and super sized, the new 70mm Atomic Vib now sees the Atomic Hardz Vib range as the complete series, with three sizes (50, 60, and 70mm) make up…
The popular Semi Hardz vib is back bigger and better. Featuring the same attention to detail and innovation in design and action as the Semi Hardz range that preceded it,…
Majorcraft introduces an extensive new range of lead and tungsten jigging lures — 185 versions of Japan’s number 1 salt water lures. This is the motherlode for an angler’s whole…
Bassday produce some world class surface lures including the SugaPen which is well known for its whiting catching ability. Now those chasing bass and small cod can add the Yaminama…
The Gamakatsu Short Shank Magic Eye is a new treble from Gamakatsu and like all Gamakatsu hooks, it is produced in Japan using only high tensile strength steel and is chemically…
This new pattern from Gamakatsu is an Octopus pattern with a difference. Built on ultra strong 4x steel, the Inline Octopus features a straight eye as opposed to the turned…
Gamakatsu have released an innovative new trailer hook designed specifically for spinnerbaits. The hook features a black rubber cap over the eye which has been moulded as an inbuilt keeper…