Fuji EZ Thread and Bobbin

Fuji Revolutionizes Rod Building and repair with the Introduction of EZ Thread and EZ Bobbin Fuji, the world leader in rod building technology, is proud to announce the launch of…

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Bassday SugaPen Splash

BASSDAY SUGAPEN SPLASH The Bassday SugaPen Splash is an award winning and highly acclaimed fishing lure that has captured the attention of anglers all over Australia. Designed with precision and…

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Atomic Linez Coming Soon

X4 BRAID Atomic Linez’s Four Strand Dyneema Fibre Braid is a top-tier fishing line designed for optimum performance. This braid boasts exceptional line and knot strength, thanks to its high-quality…

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Bassday Logs

Logs Bassday Introduces New Logs Shallow diving minnow Bassday, a leading provider of high-quality fishing lures and accessories, is thrilled to announce the launch of its newest products, the Bassday…

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Bassday Crystal Pencil

Crystal Pencil Introducing the Bassday Crystal Pencil: The Perfect Lure for Your Next Fishing Adventure The Bassday Crystal Pencil is a high-performance fishing lure that combines advanced technology with innovative…

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New Atomic Arrowz

Redesigned Atomic Arrowz Introducing the next generation of Atomic Arrowz: lighter, more responsive blanks with the world’s first Fujis O-Ring and K-Frame Guides Atomic are thrilled to announce the highly…

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Majorcraft JigPara Vertical Long Slow

JigPara Vertical Long Slow Majorcraft Introduces the Jigpara Vertical Long Slow. The future of jigging is here with the JigPara Vertical Long Slow. Majorcraft, a leading manufacturer of high-quality fishing…

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New Samurai Elevate rod range

Samurai Launches Revolutionary Elevate Range, Redefining Bait and Lure Capabilities Samurai, a leading manufacturer of high-quality fishing equipment, proudly announces the release of their highly anticipated Elevate range. This groundbreaking…

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Atomic Accessories

NEW accessories Atomic have entered the accessories market with a range of high quality products designed with the angler in mind. The accessories cover jig bags, sun protection and reel…

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Fuji O Rings now in K-Frame guides

Fuji O Ring available in K Frames Fuji set the benchmark when they introduced the K frame anti-tangle frame over ten years ago. Launched after 5 years of intense research…

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Atomic Linez

Atomic Linez Atomic Linez Braid is an eight strand Dyneema fibre braid with excellent line and knot strength. Atomic use tightly woven fibres delivering a braided line that is smooth,…

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Atomic Hardz Slim Twitcher Deep

Atomic Hardz Slim Twitcher Deep The Slim Twitcher is now available in deep diving models.   The Slim Twitcher was introduced in 2021 and has quickly become extremely adept at catching…

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Atomic RealBaitz

Atomic Real Baitz are an incredible innovation from the Atomic stable. The key to this range is the life-like appearance, feel, and colour ways that resemble our most iconic bait…

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Atomic rod range expands

Atomic Arrowz turned the Australian fishing rod market on its head with their iconic series of high-quality graphite rods winning over young and old anglers. The range, designed here in…

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New Atomic Arrowz bream flats models

Atomic Arrowz bream flats rods The bream crank and bream surface 7-foot rods have been some of our biggest sellers. Given the popularity of the 7-foot models, ambassadors and the…

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New Atomic Arrowz offshore models

Atomic Arrowz Offshore new models Power meets performance and perfection in the Arrowz Offshore Series. Able to deliver the muscle and control needed for offshore angling. This popular series is…

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Atomic Rod Sock

Carrying multiple fishing rods is hard. Guides get all tangled up and at worst break or bend. It is hard enough to put a pile of tangled rods down, let…

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Samurai Rod Sock

Do you get annoyed when you are trying to carry multiple fishing rods and guides get tangled or worse still, get tangled and end up bending or breaking off. It…

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New Colours in Atomic Hardz

Two exciting new colours have landed for the Atomic Hardz range. These are the first to launch of several new colours on their way. Bumble Bee and Grey Assassin were…

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Atomic bucket and straw hat

New Atomic hats have arrived. The Atomic bucket hat is a three coloured, striped, classic, soft fitting bucket with subtle branding and a comfortable fit. This hat is going to…

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Majorcraft Egi Zo Bait Feather

New Majorcraft Egi Zo Bait Feather 1.8 and 2.0 jigs   Majorcraft have expanded their range of high quality Japanese spiked squid jigs with the arrival of the 1.8 and…

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Majorcraft Egi new colours

More new Majorcraft Egi Zo colours The Egi Zo range continues to grow with the addition of 11 new colours to bring the total collection to 31. This is the most comprehensive range of Egi jig colours ever assembled by Majorcraft.   The…

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Majorcraft Dangan Braid X

Dangan Braid X Majorcraft has introduced a NEW 8-strand braided line. Braid X, Cross 8. Here is your sample spool. We have chosen the line class based on your type…

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Atomic sticky weights

Atomic have expanded their lure accessory range with new sticky weights available in X-Large, XX-Large and XXX-Large for barra and big predator lures. The weights come in a handy pack…

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Majorcraft Otoku jig accessories

Majorcraft Octoku jig accessories The Majorcraft range of JigPara jigs covers all styles of jigging from shore to boat, fast vertical to slow pitch. To compliment the range of jigs,…

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Gamakatsu SL12S Short

Gamakatsu SL12S Short The SL12S or Big Game is one of Gamakatsu’s most popular hooks for a variety of uses, including rigged hooks in skirts for sportsfish such as marlin…

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Samurai Reaction CD6 handle

UPDATED REACTION GRIPS The Reaction name is where Samurai all started. It was the first high end rod ever produced by the company and it holds a special place at…

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Atomic Weighted EWG

ATOMIC WEIGHTED EWG   Atomic is one of the most popular fishing tackle brands in Australia. They produce a wide array of rods, lures, plastics, and jig heads for all fishing styles. To complement the existing range of monster weighted…

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Samurai X-Tracta Jigging Spin

X-TRACTA JIGGING SPIN Samurai have been at the forefront of rod building for years and work tirelessly to reduce weight while offering extremely strong blanks across the range. Jigging can…

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Atomic Wet Weather Suit

NEW ATOMIC WET WEATHER GEAR Atomic have designed the ultimate in wet weather jackets and pants designed to ensure you stay dry in the meanest of squalls, or simply when…

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Atomic Hardz Pop 75

Atomic Hardz Pop 75 Atomic has released a new model in their popper range. The Atomic Hardz Pop 75 is Perfect for larger species such as bream, whiting, flathead, bass,…

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Majorcraft Egi Zo UV and glow

Majorcraft Egi Zo New Colours The popular range of Egi Zo squid lures have been a hit for anglers chasing squid all over the country. Initially offered in 11 standard…

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Bassday Crystal Popper 70

Bassday Crystal Popper 70 Bassday are a high-quality Japanese lure manufacturer producing a range of lures to suit inshore and offshore fishing. The Crystal Popper 55mm has been in the…

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Gamakatsu Single Lure Hook HD

Gamakatsu Single Lure Hook HD The Single Lure Hook Heavy Duty hook is a tin coloured, super heavy-duty hook for poppers, stick baits and even trolling lures. The hook features…

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Atomic Semi Hardz Soft Pop

Atomic Semi Hardz Soft Pop The Atomic Semi Hardz range is expanding with the addition of a soft touch, extremely life-like popper. The new lure will come in at 50mm…

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Majorcraft Jigpara new colours

JigPara new colours The Majorcraft Jigpara range of metal jigging lures have been a hit in Australia with the first shipment selling out quickly. There are dozens of options covering…

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Majorcraft New Flourocarbon Leaders

Dangan Flourocarbon The Majorcraft Dangan FC or fluorocarbon is a new leader range for light and heavy tackle fishing. Majorcraft’s engineers have spent countless hours to ensure that the Dangan…

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Gamakatsu Tuned Tuna Hook

Gamakatsu Tuned Tuna Hook  The Tuned Tuna hook is a forged steel, super heavy duty, heavy-tackle game fishing hook. It is a multi-purpose design but predominately is built for pre-rig…

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Atomic Arrowz Egi Series

Atomic Egi Rods Atomic Arrowz are the best value fishing rods on the market today. Combining advanced graphite blanks with the world’s best rod building equipment, there is no comparison…

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Atomic Arrowz Casting Rods

Casting Rods Atomic Arrowz rods represent the best value for money rods on the market today and the range just expanded with the introduction of the all new Casting rods.…

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Atomic Arrowz Skinny Water Rods

Atomic Skinny Water Rods Manhandling a long rod in tight water is an absolute nightmare and often ends in heartbreak. Resulting from customer feedback, Atomic Arrowz have introduced two Skinny…

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Majorcraft Giant Killing PG Spec

Giant Killing PG Spec The Majorcraft Giant Killing range has expanded with the addition of the new P.G Spec Plugging rods. The new rods stay true to the focus of…

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Atomic Hardz Jerk Minnow 80

Hardz Jerk Bait 80 (HJM80) The Atomic Hardz Jerk Minnow is now available in an 80mm version. The lure has been designed to handle multiple retrieve speeds. It is perfect…

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Atomic Hardz Power Minnow

Power Minnow The versatile Power Minnow has a unique shape and comes in two sizes. Designed to resemble a mullet, the Power Minnow can be cast and retrieved or trolled.…

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Atomic Hardz Dragstar

Dragstar The Dragster is the culmination of a hundred protypes and 18 months of research and development to bring our own trolling lure to life. We have tested this extensively…

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Gamakatsu P-Flex Hooks

Gamakatsu P-Flex Single Lure Hook  The P-Flex Single Lure Hook is a single lure hook rigged on an assist. The assist, a braided cord with a short length make the P-Flex ideal for lure fishing where a single hook is…

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Atomic Hardz Slim Twitcher

Slim Twitcher The new Slim Twitcher is an innovative shaped casting lure suitable for bluewater and even impoundment use. This is a classic jerk bait. The lure comes in 95mm…

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Atomic Hardz New Colours

New Hardz Colours We’ve added two new colours across most of the Atomic Hardz range, offering up to 20 colour options for some popular models. The new colours are; Prawn…

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Atomic Fishing Gloves

Casting Gloves Atomic Casting gloves are designed for hard fishing lunatics like you, who want the best and toughest protection they can get for their soft little Office hands. These…

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SAMURAI X-TRACTA CASTING

X-Tracta Casting Casting heavy stick baits can be taxing on the body, so, we have created the lightest, strongest and most comfortable casting rod ever built using our proprietary triple…

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SAMURAI CRUISERS 6LB

Samurai have been at the forefront of rod building for years and work tirelessly to reduce weight while offering extremely strong blanks across the range. Samurai’s multi-piece travel Cruiser 2-6lb…

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SAMURAI X-TRACTA JIGGING

X-Tracta Jigging Samurai have been at the forefront of rod building for years and work tirelessly to reduce weight while offering extremely strong blanks across the range. Jigging can be…

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SAMURAI REACTION HEAVIER MODELS

Reaction Heavier Models The Samurai Reaction is where it all started. The premium rod range combined all the best components with new cutting-edge build techniques and cemented Samurai as the…

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SAMURAI LEDGE 80LB

Samurai have been at the forefront of rod building for years and work tirelessly to reduce weight while offering extremely strong blanks across the range. The Samurai Ledge 80lb casting…

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NEW ZERO TOLERANCE PRODUCT

Zero Tolerance are the pinnacle of knives. Made for serious operators, including the military in the US, they are uncompromising and use all the latest, top of the line materials.…

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NEW KERSHAW PRODUCT

Kershaw have introduced a host of new products to sit alongside their existing range of high quality utility, camping, fishing and folding knives. The Kershaw range is popular for fishermen…

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MAJORCRAFT N-ONE EGI

The N-One Egi Series are all 8”6’ lengths that cater for all jig sizes. The rods built using a nano-alloy and carbon blank construction to reduce weight. They also incorporate…

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SAMURAI OSPREY NEW MODELS

The Samurai Osprey is an all-rounder boat rod with user friendly actions and a wide weight range, perfect for any offshore boat fishing. The versatility of these rods is amazing…

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SAMURAI INFINITE NEW MODEL

New to the Infinite range is a longer fishing rod option for flats anglers and anyone looking for a little more casting distance for flighty fish. The FIN-6-F76 is a…

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MAJORCRAFT SOLPARA X

The Solpara X range of rods comprises two line ups. The Egi rods and the shore spin rods. Both are built with updated cosmetics and Fuji‘O’ rings. Chasing large fish…

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MAJORCRAFT TRIPLE CROSS

The Triple Cross is an entirely new series, although, with similar specs to the old Sky road range. The rods combine a light graphite blank with a high-quality Fuji components…

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BASSDAY BUN

The Bassday Bun is the latest addition to the expanding range of Bassday lures in Australia. Their expertise in lure manufacture is unmatched, making some of the best lures available.…

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MAJORCRAFT GIANT KILLING JIGGING

Never before has there been such a high-end and comprehensive range as the 2019 release of the Giant Killing Jigging rods. These are the ultimate in Majorcraft jigging rods. There…

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MAJORCRAFT GIANT KILLING BIG GAME

The 2019 release of the Majorcraft Giant Killing Big Game features major changes to the range with new rod lengths added plus, updated cosmetics. It still stays true to the…

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SAMURAI REFRACTION SWIMBAIT RODS

The Samurai Refractions series is a dedicated bait casting rodrange featuring top end components from Fuji. They are tuned and built specifically for lure casting and feature, our Split Duragrip…

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ATOMIC SLAPPA

The Atomic Hardz is one of the most popular lure brands in Australia. They produce an array of hard bodied lures for all situations. The Atomic Slappa has just arrived…

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ATOMIC CICADA

The Atomic Hardz are without doubt one of the most popular lure brands in Australia with an array of hard bodied lures or a situations. The Atomic Cicada was launched…

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SAMURAI EGI RODS

The squid phenomenon just keeps getting bigger and better thanks to the continued focus on state-of-the-art equipment and jigs. Samurai focuses on fishing rod construction and produces some of the…

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BASSDAY BACKFIRE

Bassday make some of the best Japanese lures available anywhere. Their expertise in the surface lure market is second to none with the SugaPen one of the deadliest and best…

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NEW ATOMIC METALZ

The Atomic Metalz were launched many years ago initially in a 35 and 40mm size. They immediately became a hit with bream and bass anglers and were used effectively by…

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BASSDAY SUGAPEN NEW COLOURS

The Sugapen is the most popular surface lure and comes in sizes that cater for estuary and offshore fishing. The range has recently been expanded to include sizes from 58mm…

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BASSDAY SUGAPEN 58F

The Sugapen is synonymous with top water fishing. It’s iconic forward-facing cup and slender profile perfectly mimics a fleeing prawn. The range has now been increased to include a 58mm…

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ATOMIC SEEKERZ EXPANDED RANGE

The Atomic Seekerzrange of jig heads has expanded to include new weights, hook sizes and styles. The iconic weighted jig heads were created to swim in a darting fashion when…

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MAJORCRAFT DANGAN BRAID

Braid revolutionized the fishing market delivering more sensitivity and improved casting distance for multiple fishing styles. It is generally available in both 4 and 8 strand braided lines and Majorcraft…

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Samurai Blanks

SAMURAI PREMIUM ROD BLANKS

The raw materials for Samurai rod blanks are sourced from only high quality graphite suppliers with each batch tested to ensure it meets our standards. Each individual blank is cut,…

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megastrike scents

MEGASTRIKE SCENTS

Megastrike is adding three new flavours to its popular line of scientifically developed fish attractants. Megastrike’s attractants are used by anglers worldwide for their unique molecularly structured formulas that carefully…

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Samurai Cap

SAMURAI CAPS

Samurai introduces two new stylin’ caps to its clothing range. Once cap is a black snapback hat, splashed with white badge and lettering. It has a wide brim for sun…

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zero tolerance knive

ZERO TOLERANCE KNIVES

Zero Tolerance (ZT) is a brand of Kai USA Ltd. The brand was established in 2006. Designed from the beginning for specialised uses, the range started out with combat knives…

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BASSDAY YAMINAMA SNIPER 65MM

BASSDAY YAMINAMA SNIPER

Bassday produce some world class surface lures including the SugaPen which is well known for its whiting catching ability. Now those chasing bass and small cod can add the Yaminama…

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ATOMIC CLOTHING

Atomic introduces three new stylin’ lifestyle items to its clothing range and sports wear. Atomic’s two new tees are 100 percent cotton, soft and sturdy for all fishing trips… or…

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Bassday SugarPen 120

BASSDAY SUGAPEN 120

Bassdays Flagship lure, the SugarPen family has been expanded, adding to the 70mm and 95mm there is now a new larger model the 120mm. Perfect for the larger estuary fish…

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ATOMIC SEMI-HARDZ VIB 75 & 110

ATOMIC SEMI-HARDZ VIB 75 & 110

The popular Semi Hardz vib is back bigger and better. Featuring the same attention to detail and innovation in design and action as the Semi Hardz range that preceded it,…

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ATOMIC HARDZ VIB 70

Super tuned and super sized, the new 70mm Atomic Vib now sees the Atomic Hardz Vib range as the complete series, with three sizes (50, 60, and 70mm) make up…

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Samurai Osprey

SAMURAI OSPREY

Samurai releases a new series of all-rounder boat rods with user friendly actions and a wide weight range, perfect for any offshore boat style fishing. The versatility of these rods…

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UNITIKA AORIKA PE III

    Braided fishing lines are wildly offering superior castability, sensitivity and durability for anglers across both lure and bait fishing styles. Unitika has been at the forefront of developing…

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New Release: Majorcraft Dangan Braid

Majorcraft introduces a new 8-strand braided line. The Dangan Braid’s original yarn is a super strong, polyethylene fibre made by Tobyo, then custom twisted in a Japanese factory to develop…

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New Release: Gamakatsu Sabiki Rigs

Sabiki Rigs — S150, SS203, S523 Gamakatsu introduces three new versions of the popular Sabiki Rigs, the multi-hook tool to catch a whole school of live bait at once. Each…

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New Release: Gamakatsu Long Shank Black

If you are a serious fisherman, there’s only one choice and Gamakatsu is it. They are the benchmark in high quality, chemically sharpened Japanese steel fishing hooks and they’ve added…

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Bassday Bungy Cast: Two New Colours

Announcing two new colours to the versatile Bungy Cast range, C-264 and CT-287. The Bungy Cast is a sinking lipless minnow perfect to cast swiftly into boil-ups and bust-ups. Its…

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Arrowz 2pc hero

New Release: Atomic Arrowz 2 Piece

ATOMIC ARROWZ TWO PIECE RODS Atomic Arrowz fishing rods launched in early 2017 and brought together highly advanced designs and the finest Fuji components assembled on a full-graphite blank. Designed…

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New Release: Samurai Osprey

Samurai releases a new series of all-rounder boat rods with user-friendly actions and a wide weight range, perfect for any offshore boat style fishing. The versatility of these rods are…

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UNITIKA AORIKA PE III

Braided fishing lines are wildly offering superior castability, sensitivity and durability for anglers across both lure and bait fishing styles. Unitika has been at the forefront of development these high…

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BASSDAY YAMINAMA SNIPER 65MM

Bassday produce some world class surface lures including the SugaPen which is well known for its whiting catching ability. Now those chasing bass and small cod can add the Yaminama…

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Gamakatsu Short Shank Magic Eye

The Gamakatsu Short Shank Magic Eye is a new treble from Gamakatsu and like all Gamakatsu hooks, it is produced in Japan using only high tensile strength steel and is chemically…

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Spinnerbait Trailer Hooks

Gamakatsu have released an innovative new trailer hook designed specifically for spinnerbaits. The hook features a black rubber cap over the eye which has been moulded as an inbuilt keeper…

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