ATOMIC CICADA

The Atomic Hardz are without doubt one of the most popular lure brands in Australia with an array of hard bodied lures or a situations. The Atomic Cicada was launched during summer and has quickly become a favourite for surface fishermen The Atomic Cicada has been designed to mimic a stricken cicada that has fallen…

SAMURAI EGI RODS

The squid phenomenon just keeps getting bigger and better thanks to the continued focus on state-of-the-art equipment and jigs. Samurai focuses on fishing rod construction and produces some of the finest, lightest and crispest feeling fishing rods in the world. In an era of never ending specialisation, they have turned their attention back to squid…

BASSDAY BACKFIRE

Bassday make some of the best Japanese lures available anywhere. Their expertise in the surface lure market is second to none with the SugaPen one of the deadliest and best surface lures available. Their newest creation, the Backfire was originally designed for Black Porgy on Lake Hamana in Shizuoka but it has proven itself in…

NEW ATOMIC METALZ

The Atomic Metalz were launched many years ago initially in a 35 and 40mm size. They immediately became a hit with bream and bass anglers and were used effectively by some teams to win events where the fish were holding deep. The effectiveness of the lure itself comes down to the careful design and the…

BASSDAY SUGAPEN NEW COLOURS

The Sugapen is the most popular surface lure and comes in sizes that cater for estuary and offshore fishing. The range has recently been expanded to include sizes from 58mm through to 120mm. That gives the lure enormous versatility. The colour range has also expanded and now two new variations have been added. The current…

BASSDAY SUGAPEN 58F

The Sugapen is synonymous with top water fishing. It’s iconic forward-facing cup and slender profile perfectly mimics a fleeing prawn. The range has now been increased to include a 58mm length model. This new smaller size brings the range to a total of four lengths all the way up to 120mm. The 58 casts perfectly…

ATOMIC SEEKERZ EXPANDED RANGE

The Atomic Seekerzrange of jig heads has expanded to include new weights, hook sizes and styles. The iconic weighted jig heads were created to swim in a darting fashion when retrieved quickly, troll straight, glide to the bottom and sit upright once there andhave been widely popular for inshore and offshore fishing. While the range…

MAJORCRAFT DANGAN BRAID

Braid revolutionized the fishing market delivering more sensitivity and improved casting distance for multiple fishing styles. It is generally available in both 4 and 8 strand braided lines and Majorcraft has both. As the name implies, 4 and 8 refer to the number of microfilaments weaved together. The difference is in the end product with…